English · Work & Business
conversion
/kənˈvɜːr.ʒən/
[/kənˈvɜːr.ʒən/]
completed desired action
Advancednoun
Definition
The point at which a visitor or prospect completes a desired action, such as a purchase.
Example
Simplifying the checkout page raised the conversion rate by nearly twenty percent.
Simplifying the checkout page raised the conversion rate by nearly twenty percent.
Etymology
From Latin 'convertere' (to turn around); the marketing sense is modern.
How & Where It’s Used
Used in marketing, e-commerce, and web analytics.