English · Work & Business
/ɪnˈsɛn.tɪˌvaɪz/
[/ɪnˈsɛn.tɪˌvaɪz/]
motivate with reward
To provide someone with a reason or reward to act in a particular way.
The company incentivized referrals by offering a bonus for each successful new hire.
The company incentivized referrals by offering a bonus for each successful new hire.
From Latin 'incentivum' (something that sets the tune); the verb is a twentieth-century coinage.
Used in management, economics, and public policy.