English · Work & Business

pitch

/pɪtʃ/

[/pɪtʃ/]

persuasive sales talk

Intermediatenoun

Definition

A short, persuasive talk meant to convince someone to buy something or support an idea.

Example

The entrepreneur gave a confident pitch to investors, hoping to raise money for her startup.

The entrepreneur gave a confident pitch to investors, hoping to raise money for her startup.

Etymology

From Middle English 'picchen' (to thrust, fix); the sales sense developed in the 19th century.

How & Where It’s Used

Used in business and sales; also means a sports field and musical tone.

Watch “persuasive sales talk” pronunciation on YouTube
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