English · Work & Business
/ˈluː.krə.tɪv/
[/ˈluː.krə.tɪv/]
producing a lot of profit
Something lucrative produces a great deal of money or profit. Speakers weigh lucrative options against meaningful ones.
It turned out to be a surprisingly lucrative venture.
It turned out to be a surprisingly lucrative venture.
From Latin 'lucrativus', from 'lucrum', meaning gain.
Used to describe highly profitable ventures.