English · Science & Technology
/ˈkwɒl.ɪ.tə.tɪv/
[/ˈkwɒl.ɪ.tə.tɪv/]
measured by quality
Relating to the quality or nature of something rather than its measurable quantity.
Qualitative research can reveal motivations that numbers alone could never explain.
Qualitative research can reveal motivations that numbers alone could never explain.
From Latin 'qualitas' (quality), from 'qualis' (of what kind).
Common in social science and research methodology.