English · Work & Business
retention
/rɪˈtɛn.ʃən/
[/rɪˈtɛn.ʃən/]
keeping customers
Advancednoun
Definition
The ability to keep customers, employees, or users over time.
Example
Strong onboarding improved user retention far more than any expensive advertising campaign.
Strong onboarding improved user retention far more than any expensive advertising campaign.
Etymology
From Latin 'retinere' (to hold back); the business sense is modern.
How & Where It’s Used
Used in marketing, HR, and product management.