English · Work & Business
acquisition
/ˌæk.wɪˈzɪʃ.ən/
[/ˌæk.wɪˈzɪʃ.ən/]
gaining customers or firms
Advancednoun
Definition
The act of gaining customers, or one company purchasing another.
Example
Customer acquisition costs rose sharply as the advertising market grew more competitive.
Customer acquisition costs rose sharply as the advertising market grew more competitive.
Etymology
From Latin 'acquirere' (to gain); both marketing and corporate senses exist.
How & Where It’s Used
Used in marketing, finance, and corporate strategy.