English · Work & Business
roi
/ˌɑːr.oʊˈaɪ/
[/ˌɑːr.oʊˈaɪ/]
return on investment
Advancednoun
Definition
A measure of the profit or benefit gained relative to the cost of an investment.
Example
The marketing campaign delivered an impressive ROI within just three months of launch.
The marketing campaign delivered an impressive ROI within just three months of launch.
Etymology
Acronym for 'return on investment', long established in finance.
How & Where It’s Used
Used in finance, marketing, and business strategy.