English · Work & Business
touchpoint
/ˈtʌtʃˌpɔɪnt/
[/ˈtʌtʃˌpɔɪnt/]
customer interaction
Advancednoun
Definition
Any point of contact between a customer and a brand or product.
Example
Every touchpoint, from the website to support calls, shapes the customer's overall impression.
Every touchpoint, from the website to support calls, shapes the customer's overall impression.
Etymology
A compound of 'touch' and 'point', from marketing and service design.
How & Where It’s Used
Used in marketing and customer experience design.